Ask A Journey Agent: Tracey Hendren

One of the questions I hear most often from people relocating to Northwest Arkansas is, “What’s different about living here?”

The answer is often not a major attraction or landmark.  Communities reveal their priorities by what they invest in, and Bentonville has invested heavily in trails, connectivity, outdoor recreation, and local businesses. The City’s E-Bike Rebate Program is a great example.

The program helps eligible Bentonville residents purchase a new e-Bike from participating local bike shops by providing rebates through a lottery-based application process. Rebate amounts vary depending on household income and the type of e-bike being purchased, with some residents qualifying for larger rebates than others. The goal is simple: make e-bikes more accessible and encourage residents to take advantage of Bentonville’s growing network of trails and alternative transportation options.

What I especially appreciate is that the program benefits more than just cyclists. By requiring purchases through participating local retailers, it also supports small businesses that are part of the fabric of our community. Shops like Bike Shop Joe’s help educate new riders, provide ongoing service, and contribute to the cycling culture that has become such an important part of Bentonville’s identity.

As Northwest Arkansas continues to grow, thoughtful programs like this help preserve what makes Bentonville special. They encourage healthy lifestyles, support local businesses, create transportation alternatives, and make it easier for residents to experience the community in a different way.

When people ask why so many individuals and families choose to call Bentonville home, the answer is often found in the details. The E-Bike Rebate Program is one small but meaningful example of a city investing in quality of life and making those opportunities accessible to more residents.

Interested in applying?
Learn more about eligibility requirements, participating retailers, rebate amounts, and upcoming application periods through the City’s E-Bike Rebate Program:  https://www.bentonville.ar.gov/1808/E-Bike-Rebate-Program