The once little-known region got a boost from the giant retailer and corporations like Tyson Foods and J.B. Hunt, but now workers from all over the country are flocking there.
Clio and Adam Mills didn’t know much about Northwest Arkansas when, in July 2021, they visited a friend who lived in Bentonville. Mrs. Mills, who lived with Mr. Mills in Los Angeles at the time, said they immediately fell in love with the “growth and excitement” happening there. They especially liked the local focus on health and wellness. She said the Cocoon Yoga Lab, a local yoga studio, is the best studio she’s ever been to.
The day after they arrived in Bentonville, Mrs. Mills, 37, founder of the digital and talent marketing agency Booje Media, asked to meet with her friend’s real-estate agent. “We met with her the next day,” she said. About a week after their visit, the Mills put an offer on a three-bedroom home on over 3 acres in Bentonville. They closed on it for about $550,000.